Here you will set the cause, the target and the giving pages, and make sure the money is handled well. The mums are raising funds for the charity’s work with refugees.
Telling the cause honestly
Explain the cause plainly and truthfully. Say what the charity does, where it works and what the money pays for. Show what a given amount achieves, and be careful never to over promise.
Where you quote impact figures, make sure the charity can stand behind them. Use up-to-date numbers and say where they come from.
Setting a target
Set a group target that is realistic and easy to explain. A simple example shows how it adds up.
Suppose 40 mums each ask 20 people for £10. That is £8,000 for the cause, and a smaller total is still a real gift.
Charities running a larger event may set a higher target to match their ambitions. Be clear about it with the mums, and make sure the target does not become a burden. Nobody’s place depends on how much she raises.
Giving pages
Give each group its own page, linked to a main campaign page for the whole challenge. The mums can share their group’s page with family, friends and colleagues.
Choose a platform the charity already trusts, and make sure at least two named people can see every donation.
Transfer the money promptly, keep the receipt, and tell supporters and mums the final total.
What supporters will look for
Supporters will want to know that the charity:
- is registered with the relevant regulator, with its number on show;
- publishes clear accounts and explains how donations are used;
- claims Gift Aid on eligible UK donations;
- follows a recognised code of fundraising practice;
- will confirm in writing how the money was spent.
Zakat and Gift Aid
Some supporters may want to give from their zakat, the obligatory charity. Whether a given appeal qualifies is a matter for a scholar or the charity itself. Say so kindly, and leave the decision with the donor.
Gift Aid can add to a donation, but the rules depend on the donor and the type of gift. Ask the charity’s finance lead to explain them to the mums before they start asking for sponsorship.
Competition and recognition
A little friendly competition makes the challenge more fun. Show group totals on the main campaign page, and cheer them on.
Two commitments protect trust:
- Prizes are for spirit, courage and teamwork, never for the amount raised.
- A mum’s place never depends on how much she raises.
A letter to supporters
The mums can adapt this note for family and friends. Ask them to keep it short and in their own voice.
Assalamu alaikum,
On [date], I will be walking, climbing and wading through a challenge with [group] and [charity], to stand a little closer to families who have had to flee their homes.
All sponsorship goes to [charity], which [short description]. Whatever you can give will make a real difference.
You can give here: [link]. Thank you for your generosity and your duas.
$$Name$$
Next, how to prepare the mums, the guides and the team.